WHAT YOU BELIEVE
HAS AUTHORITY IN YOUR MOVEMENT'S SCALABILITY
Set sail for your destination & BELIEVE you will get there!
BEFORE YOU CAN BELIEVE IN YOUR MISSION
YOU MUST BE FREED FROM LIMITATIONS
FREEDOM FOR ALL
Freedom is reaching and living in our full potential.
But sadly, below is the status quo...
"THE MASS OF MEN LIVE LIVES OF QUIET DESPERATION
AND GO TO THE GRAVE WITH THE SONG STILL IN THEM.”
Henry David Thoreau
THE SONG INSIDE: one's unique design, one's purpose, what one was made for
OUR MISSION
Knowing that Thoreau's quote is the reality for most people devastates our founder. So she has made it her life’s work to help people discover the song inside of them, live it to their potential and share it with the world so that they never go to the grave with it still in them. She does this in every role in life. It’s how she shows up in the world and how Believe Identity Group shows up for its team, clients and its clients’ clients. We help our clients align their why in life with their why at work and apply our expertise in branding solely to the life-transforming industries of Personal Development and Holistic Wellness so that our days of making a living are also making a contribution towards freeing humanity from society's limiting systems and lifting it up on the path of self-actualization.
CULTURE IS
THE GREAT DIFFERENTIATOR
AND THE LIFEBLOOD OF FRANCHISE SCALABILITY
Believe Identity Group is a Branding Agency dedicated to the life-transformational brands in the Personal Development and Holistic Wellness industries.
WE BUILD MISSION-DRIVEN
LIFE-TRANSFORMING BRANDS FROM THE INSIDE-OUT
so that your internal culture and company identity live and breathe the purpose of your movement.
STRONG BRANDS START WITH LEADERSHIP
We help leaders define and become inspired by who they are and where they are going, so that they can confidently lead from the inspiration in their identity and vision, and create a culture united behind that inspiration, thus building their brands to become a movement that grows from the inside-out that can sustainably scale their franchise groups.
AN HISTORIC TIME FOR PERSONAL DEVELOPMENT & HOLISTIC WELLNESS
During a historic time for Personal Development and Holistic Wellness with an industry boom driven by knowledge expansion in this era of information and technology, something that isn’t going anywhere and will only continue to grow, being prepared to scale successfully is more important than ever. Culture cultivation supports growing movements and is the differentiator that sets franchise groups apart from their industry competitors.
EXPERTS IN SUPPORTING LIFE TRANSFORMATIONAL BRANDS
After years of experience supporting and participating in the Personal Development and Holistic Wellness space, our founder is laser-focused on the specific needs of the industry. We have streamlined processes in place to manage your marketing plan execution and internal culture cultivation.
AN EXTENSION OF YOUR TEAM
Our whole team joins yours as partners
who collaborate with you on your mission!
When you hire Believe Identity Group, you've just grown your team by 30 people, but without the cost of adding 30 additional employees! You've added an experienced Chief Branding Officer to your leadership team and her team of creative director, brand manager, project managers, graphic designers, copywriters, social managers, web developers, SEO specialists, photography manager, video editors, architect and interior designers to your production team. Liberating support at your fingertips!
LED BY AN EXPERT
And here's the best part! That team that has been integrated into yours, is led by an expert in your industry who is just as fired up about your mission as you are! Not only will she and her team seamlessly blend into your existing team, but they will bring even more energy and enthusiasm to it! If we aren't just as excited as you are about the work you are doing, then we don't want to get involved. It's that simple. We ONLY work with companies that have cultures we are excited about cultivating!
CASE STUDIES
SPEAK FOR THEMSELVES
The franchise groups that take us up on the offer of bringing us on as CBO on their leadership team to build their brand from the inside-out by cultivating a strong internal culture are the ones that end up on the cover of franchise publications and continue to grow. Those that don’t prioritize culture and don’t take us up on the offer to build their brand from the inside-out by building their culture are the ones going backwards on the top 200 franchise lists and are staying stagnant without continued acquisitions or new development.
Why? Culture impacts employee retention, training costs, performance,
and the bottom line, thus impacting scalability.
Don’t believe us, read the following eye-opening studies by Heidrick and Struggles Consulting Firm and The Harvard Business Review:
ALIGNING CULTURE WITH THE BOTTOM LINE
Interactive Report by Heidrick & Struggles
It all starts with top leadership, and leaders/CEOs are finally seeing the light! This report shows us that in just the last 2 years, industry-wide CEOs' understanding of the impact culture has on the bottom has increased dramatically and a possibly revolutionary shift has taken place in leadership's focus/priority as they approach scalability.
The statistics in this report are just staggering, but most of all encouraging and affirming for our branding agency whose main focus is helping our clients see results that positively impact the bottom line! This study proves to the world what we already knew and experience over here at Believe Identity Group!
HOW COMPANY CULTURE SHAPES EMPLOYEE MOTIVATION
By The Harvard Business Review
Believe Identity Group is all about building brands from the inside-out so that brands authentically LIVE their identity by cultivating their internal culture first way before they market themselves!
Why? Culture has a HUGE impact on the bottom line and one of the greatest effects it has is on employee performance!
So glad the Harvard Business Review agrees with us!
OUR SERVICES SUPPORTING
​FRANCHISEES & FRANCHISORS
We know what the Multi-Unit, Multi-Brand Franchisee needs,
and we know what the new Franchisor starting a new franchise concept needs.
Wherever you are on the spectrum of franchising,
our programs set you up to succeed and scale.
FRANCHISEE SUPPORT:
BRAND AND CULTURE FOUNDATION TO SCALABILITY PLAN
A 4 Phase Plan designed to build the brand foundation and culture cultivation infrastructure you need to implement programs, campaigns, and events that cultivate your culture and set you up to scale. Schedule an Identity Session to learn more.
FRANCHISOR SUPPORT:
MULTI-UNIT TURNKEY PROTOTYPE MANUAL
Set your first unit up to succeed with a 3 Phase Plan that establishes your brand concept, positions the brand in the market, defines and guides the interior architecture and construction, sets up your digital marketing, defines SOPs for culture training and successful grand openings. This first unit can be duplicated for all additional units with the Turnkey Prototype Manual. Schedule an Identity Session to learn more.
WE FREE YOU
SO YOU CAN FREE THEM
We work with leaders in Personal Development and Holistic Wellness
who are helping people break free from systems,
transform their lives and reach their full potential.
Are you a leader of a life-transformational brand?
