Changemakers see the vision of what’s possible on the horizon,
guide the ship, and inspire the crew to BELIEVE in the destination.
WHAT YOU BELIEVE
HAS AUTHORITY IN YOUR MOVEMENT'S SCALABILITY
SET SAIL FOR YOUR DESTINATION &
BELIEVE YOU WILL GET THERE
A HUMAN-CENTERED CULTURE
INSPIRED BY VISIONARY LEADERSHIP
IS THE GREAT DIFFERENTIATOR
AND THE LIFEBLOOD OF IMPACT SCALABILITY
Believe Identity Group is a Branding Agency
dedicated to Changemakers and their
mission-driven, life-transformational brands.
WE BUILD leaders and cultureS
THAT LIVE AND BREATHE THE PURPOSE OF THEIR MOVEMENT
as part of our strategic approach to building brands from the inside-out
so that changemakers can sustainably scale their human impact.
STRONG BRANDS START WITH LEADERSHIP
We help leaders define and become inspired by who they are and where they are going, so that they can confidently lead from the inspiration in their identity and vision, and create a culture united behind that inspiration, thus building their brands to become a movement that grows from the inside-out that can sustainably scale their franchise groups.
AN HISTORIC TIME FOR PERSONAL DEVELOPMENT & HOLISTIC WELLNESS
During a historic time for Personal Development and Holistic Wellness with an industry boom driven by knowledge expansion in this era of information and technology, something that isn’t going anywhere and will only continue to grow, being prepared to scale successfully is more important than ever. Culture cultivation supports growing movements and is the differentiator that sets brands apart from their industry competitors.
EXPERTS IN SUPPORTING LIFE TRANSFORMATIONAL BRANDS
After years of experience supporting and participating in Personal Development, studying and living a lifestyle of Holistic Wellness, leading a community in building a Meditation Retreat Center in South America, and studying with Mindvalley where she received her Life Coach certification, our founder is laser-focused on the specific needs of the Personal Development and Holistic Wellness industries and is passionate about supporting leaders doing good for humanity.
AN EXTENSION OF YOUR TEAM
Our whole team joins yours as partners
who collaborate with you on your mission!
When you hire Believe Identity Group, you've just grown your team by 30 people, but without the cost of adding 30 additional employees! You've added an experienced Chief Branding Officer to your leadership team and her team of creative director, brand manager, project managers, graphic designers, copywriters, social managers, web developers, SEO specialists, photography manager, video editors, architect and interior designers to your production team. Liberating support at your fingertips!
LED BY AN EXPERT
But, here's the best part... That team that has been integrated into yours, is led by an expert in life transformation and is just as fired up about your mission as you are! Not only will she and her team seamlessly blend into your existing team, but they will bring even more energy and enthusiasm to it! If we aren't just as excited as you are about the work you are doing, then we don't want to get involved. It's that simple. We ONLY work with people and organizations that have missions and cultures we are excited about!
CASE STUDIES
SPEAK FOR THEMSELVES
The brands that take us up on the offer of bringing us on as CBO on their leadership team to build their brand from the inside-out by cultivating a strong internal culture are the ones that end up on the cover of publications and continue to grow. Those that don’t prioritize culture and don’t take us up on the offer to build their brand from the inside-out by building their culture are the ones going staying stagnant without sustainable growth.
Why? Culture impacts employee retention, training costs, performance,
and the bottom line, thus impacting scalability.
Don’t believe us, read the following eye-opening studies by Heidrick and
Struggles Consulting Firm and The Harvard Business Review:
ALIGNING CULTURE WITH THE BOTTOM LINE
Interactive Report by Heidrick & Struggles
It all starts with top leadership, and leaders/CEOs are finally seeing the light! This report shows us that in just the last 2 years, industry-wide CEOs' understanding of the impact culture has on the bottom has increased dramatically and a possibly revolutionary shift has taken place in leadership's focus/priority as they approach scalability.
The statistics in this report are just staggering, but most of all encouraging and affirming for our branding agency whose main focus is helping our clients see results that positively impact the bottom line! This study proves to the world what we already knew and experience over here at Believe Identity Group!
HOW COMPANY CULTURE SHAPES EMPLOYEE MOTIVATION
By The Harvard Business Review
Believe Identity Group is all about building brands from the inside-out so that brands authentically LIVE their identity by cultivating their internal culture first way before they market themselves!
Why? Culture has a HUGE impact on the bottom line and one of the greatest effects it has is on employee performance!
So glad the Harvard Business Review agrees with us!
OUR SERVICES SUPPORTING
CHANGEMAKERS
We know what the changemaker movement-builder needs,
and what the changemaker brick & mortar concept-builder needs.
Wherever you are on the spectrum of life-transformational brand building,
our programs set you up to succeed and scale.
CHANGEMAKER
MOVEMENT-BUILDER:
BRAND AND CULTURE
FOUNDATION TO SCALABILITY PLAN
A 4 Phase Plan designed to build the brand foundation and culture cultivation infrastructure you need to implement programs, campaigns, and events that cultivate your culture and set you up to scale. Schedule an Identity Session to learn more.
CHANGEMAKER
BRICK & MORTAR CONCEPT-BUILDER:
MULTI-UNIT TURNKEY PROTOTYPE MANUAL
Set up your first location to succeed with a 3 Phase Plan that establishes your brand concept, positions the brand in the market, defines and guides the interior architecture and construction, sets up your digital marketing, defines SOPs for culture training and successful grand openings. This first unit can be duplicated for all additional units with the Turnkey Prototype Manual. Schedule an Identity Session to learn more.
OUR APPROACH: FREEDOM FOR ALL
Freedom is reaching and living in our full potential.
Sadly, below is the status quo...
"THE MASS OF MEN LIVE LIVES OF QUIET DESPERATION
AND GO TO THE GRAVE WITH THE SONG STILL IN THEM.”
Henry David Thoreau
THE SONG INSIDE: one's unique design, one's purpose, what one was made for
OUR MISSION
Knowing that Thoreau's quote is the reality for most people devastates our founder. So she has made it her life’s work to help people discover the song inside of them, live it to their potential and share it with the world so that they never go to the grave with it still in them. She does this in every role in life. It’s how she shows up in the world and how Believe Identity Group shows up for its team, clients and its clients’ clients. We help our clients align their why in life with their why at work and apply our expertise in supporting solely life-transformational brands in Personal Development, Holistic Wellness, and other change-making industries so that our days of making a living are also making a contribution towards freeing humanity from society's limiting systems and lifting it up to its higher potential.
When building a movement, everything rises and falls with leadership,
which is why we recommend starting at the top - consulting and coaching the founder
and executive team before diving in deep into cultivating the brand identity & culture.
CHANGEMAKER LEADER SUPPORT:
MISSION SCALABILITY CONSULTING
& IDENTITY LEADERSHIP COACHING
Sustainable impact and scalability depends on the inspiration and energy
provided by the vision and leadership at the top!
As a leader, is your WHY at work aligned with your WHY in life?
Are you energized and inspired by your vision and energizing the leadership below you?
It may be time to disconnect, reconnect, and recalibrate as a leader to more effectively inspire your team to cultivate the culture that will drive the results needed to scale and reach your vision!
WE FREE YOU
SO YOU CAN FREE THEM
